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Honest Company, the organic beauty and baby care brand of Hollywood actress Jessica Alba, has had a good start to 2021, with the rollout of sanitation and disinfection products at the height of the pandemic.

The company’s household and wellness products category saw its revenue increase 53% year-on-year for the three months ending late March, which was attributed to sales of its sanitation and disinfection products. , according to its first earnings report since its IPO in early May. . The group started distributing disinfectant products in the second half of 2020.

“While we could still see significant growth in household and welfare, we are starting to see households and retailers destocking sanitation and disinfection products as more and more consumers get vaccinated and are returning to their pre-Covid routine, “CFO Kelly Kennedy said during a earnings call Wednesday.

Jessica Alba and Honest Company CEO Nick Vlahos mark their IPO in Times Square in New York in May © REUTERS

Overall, revenue rose to a record $ 81 million for the first quarter, an increase of 12% from the same period last year. Sales of diapers and wipes were down 2%, while its skin and personal care division saw revenue increase 42%.

Digital channel revenues increased 2% to $ 42.5 million. The retail channel’s revenue was $ 38.6 million, compared to $ 30.9 million in the previous year quarter.

“Overall, we have seen an increased willingness of consumers to return to stores, as consumer behavior in response to the Covid-19 pandemic changes,” said Nick Vlahos, chief executive.

Alba started Honest Company in 2011 and quickly saw sales increase. But in 2015 and 2016, the company was plagued by lawsuits that alleged some of its products contained synthetic and toxic ingredients, and paid consumers nearly $ 10 million in court settlements.

The company raised $ 413 million and was valued at over $ 1.4 billion when it went public.

“As we look to the future, we will continue to use consumer knowledge to focus on current and future trends in personal care, clean beauty and skin care, as well as our core product categories: diapers and wipes, household and wellness, “Alba said in a statement.

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