So do the most travelers.
Although there is no shame in having the same photos and memories As fellow globetrotters, it’s getting harder and harder to come home with something as unique as your memories.
Early adopters like Marriott International are testing NFTs in several ways, including Hotel booking partnerships, travel benefits and fundraising campaigns. Exclusive access and a members-only mentality are a driving force in the NFT space, replicating traditional attractive offers Airline company and hotel clubs have been attracting travelers for decades.
NFT “room keys”: where conventional travel booking meets blockchain
NFTs – or non-fungible tokens – are not a new phenomenon. These digital assets that live on the block chain are almost a decade old, although it’s only recently that the concept has been adopted into the mainstream.
In October 2021, a report by consultancy group Verified Market Research estimated that the global NFT market was worth €11.3 billion and could grow at a rate of 33.7% per year to reach €231 billion. here 2030.
And such expectations have ultimately pushed companies in the travel space take note.
No booking confirmation required. Not even a room key is needed.
This is the premise of the Lucky Ape Travel Club, which was founded in Tampa, Floridain 2021. It was arguably the first NFT company to specifically leverage travel, occupying a sweet spot where the emergence metaverse intersects with the real world.
This NFT “room key” app is likely to prolong its stay in the travel industry. Earlier this year, Casa de Campo Resorts & Villas in the Dominican Republic became the first Hotel partner of Pinktada, an NFT platform that hopes to disrupt the hospitality industry through the application of blockchain technology.
Together, they launched transferable RNTs (Room Night Tokens), which allow customers to access competitive prices, reduced fares on certain types of rooms, as well as the possibility of selling or exchanging tokens if their travel plans change.
“Blockchain and NFTs are changing the hotel as we know it,” says Jason Kycek, senior vice president of sales and marketing at Casa de Campo.
Exclusive NFT travel experiences were also auctioned off
‘Your Dream Vacation Is Just One Bid Away’: Though It May Sound a Bit of a Trick to NFT Doubters, Black Platinum Gold’s Tagline Says Everything You Need to Know About the World Premiere luxury travel auction platform.
“I firmly believe that the cost and assess are two very different things,” says Viola Palescandolo, Founder and CEO. “BPG was created to empower travel dreamers to be go-getters, a platform where you can ‘fight’ for what you want.”
These luxurious getaways doesn’t have to be expensive, at least for some experiments. For example, a recent one-week auction for a three-night stay at Jamaica started at just €330. The winning bidder would receive accommodation for two at the Geejam Hotel (usually €435/night) with breakfast included (usually an additional €60 per night).
Of course, more elaborate experiences warrant higher bids. Another auction offers 13 days in Kenyawith everything from domestic flights and luxury accommodation for two to safari activities and a private guide – all at a starting offer of €16,600.
“BPG is unique because its NFTs will be stored in crypto wallets to symbolize the truly unique experience that happened in the real world.”
Many of these auctions offer experiences which are as unique as the NFT itself. For example, the NFT ‘Unlocking Uniqueness On Lake Como’ will send its holder and 15 guests to Italy‘s Villa Breakwater for New Years week. Meals, a mixologist, a photographer and an NFT-branded video are among the spoils.
With partners such as Nobu, The Ritz-Carlton and members of Small Luxury Hotels of The World, Black Platinum Gold’s curated itineraries offer NFT collectors and discerning travelers a way to buy, collect and experience a exclusive experience. luxury holiday.
Are NFTs bad for the environment?
Critics point to the adverse environmental effects of NFT. As with cryptocurrencies, most NFTs are “minted” or verified using a blockchain – a digital ledger of transactions – called Ethereum. It relies on a huge the computer network that consumes a lot of energy.
Despite this, some destinations are using NFTs to launch eco-initiatives. In Bhutan, the new Trans Bhutan Trail has launched a collection of NFTs to fund sustainability projects along the route. These NFTs offer the hikers exclusive experiences and community connections – adding another coveted element to joining the rarely shown passport stamp.
Meanwhile, a hotel in Paris, the Lancaster, has partnered with Plastiks to prove its commitment to sustainability with NFTs attached to individual chambers. Each comes with a plastic recovery guarantee linked to Green Mining, a reverse logistics company that eliminates plastic waste in Brazil.
Regardless of how NFTs take shape, it is clear that this trend will influence how, where and why we travel in a real world that makes way for the metaverse.
The NFT club trend is explored in more detail in Expedia and Euronews Travel. Trend report.